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8 Months & Counting of Fashion Entrepreneurship

Sometimes we find ourselves in this world thinking constantly of What’s Next. The world moves in one direction; forward. We change. We improve. And then, finally, when the time is right, we announce...

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Modest Fashion: Leave the measuring tape aside

Our world is a world that measures everything. Everything we do gets a one, two, three or even four digit number. Life is good that way. It makes things easier for us to understand and achieve. We...

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A Muslim, a Christian, and a Jewish woman walk into a fashion boutique

You walk into a fashion boutique and see a Muslim, a Christian, and a Jew shopping for clothing together. Sounds like one of those jokes coming up right? Where’s the punch line? Well, there isn’t one...

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Beit Lechem Post Office. Impossible to use. Trust Me I tried.

Things are only complicated if we complicate them. Something inside pushed me to make it as simple as possible. The first time I received an email from a customer in Abu Dabi, was the time I hoped that...

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Is Modest Fashion Sexy? Vogue seems to think so

According to Vogue the most unlikely sexy trend of fall 2015 is modest fashion. I am not sure what surprised me more, Vogue writing about Modest fashion, or modest fashion becoming the next sexy trend...

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Fashion that empowers women

“She is clothed in strength and dignity, and she laughs without fear of the future” -Anonymous The solution to a problem your trying to solve, not only for you but for millions of women can potentially...

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8 Months & Counting of Fashion Entrepreneurship

Sometimes we find ourselves in this world thinking constantly of What’s Next. The world moves in one direction; forward. We change. We improve. And then, finally, when the time is right, we announce...

View Article

Modest Fashion: Leave the measuring tape aside

Our world is a world that measures everything. Everything we do gets a one, two, three or even four digit number. Life is good that way. It makes things easier for us to understand and achieve. We...

View Article


A Muslim, a Christian, and a Jewish woman walk into a fashion boutique

You walk into a fashion boutique and see a Muslim, a Christian, and a Jew shopping for clothing together. Sounds like one of those jokes coming up right? Where’s the punch line? Well, there isn’t one...

View Article


Beit Lechem Post Office. Impossible to use. Trust Me I tried.

Things are only complicated if we complicate them. Something inside pushed me to make it as simple as possible. The first time I received an email from a customer in Abu Dabi, was the time I hoped that...

View Article

Is Modest Fashion Sexy? Vogue seems to think so

According to Vogue the most unlikely sexy trend of fall 2015 is modest fashion. I am not sure what surprised me more, Vogue writing about Modest fashion, or modest fashion becoming the next sexy trend...

View Article

Fashion that empowers women

A web site for modest clothing does more than sell apparel

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